Arena "Vitalife" Swimwear Line Campaign

The photoshoot for Arena’s “Vitalife” swimwear line campaign was captured underwater in Lefkada, Greece, featuring world‑class freediver and champion Şahika Ercümen alongside swimmer and athlete Maria Kirykou. Together, they performed in the deep blue waters of the island and in the pool, embodying the campaign’s core themes of empowerment, sustainability, and modern femininity.

While the session maintained a strong underwater fashion and modeling character, the creative focus centered on showcasing the design, movement, and sculptural qualities of the swimwear in a weightless environment. Through controlled poses, fluid transitions, and the interplay of light and water, the athletes transformed each piece into a visual expression of strength and elegance. The narrative also introduced Arena’s new VITALIFE material, developed in collaboration with LYCRA®, a sustainable innovation made with 70% bio‑derived fibers, marking the first large‑scale use of bio‑spandex in swimwear.
Şahika Ercümen underwater with flowing hair and sunlit patterns across her skin and blue swimsuit.
Şahika Ercümen underwater in a blue-lit scene with flowing hair and sunlit patterns on her skin.
Şahika Ercümen underwater with her face mirrored by the rippling water surface, illuminated by sunlit reflections.
Şahika Ercümen underwater with her head breaking the surface, creating shimmering reflections and light distortions.
Şahika Ercümen partially submerged underwater with shimmering surface reflections and sunlit patterns.
Şahika Ercümen posing underwater in shallow clear water with sunlit patterns across her skin and swimsuit.
Şahika Ercümen posing underwater above a rocky shallow seabed with sunlit patterns across her skin.
Şahika Ercümen swimming underwater above a rocky seabed with sunlit patterns across her body.
Şahika Ercümen kneeling underwater on a rocky seabed with sunlit patterns across her body.
Maria Kirykou underwater in a vertical pose with arms extended to the pool wall and a mirrored surface reflection.
Maria Kirykou underwater in a pool with both hands on her head as bubbles rise toward the surface.
Maria Kirykou underwater in a pool with both hands behind her head, illuminated by shimmering refracted light.
Maria Kirykou underwater in a pool, leaning back against the wall with shimmering sunlit patterns across her skin and the tiles.
Maria Kirykou underwater in a pool, leaning back near the wall with bent legs and shimmering light patterns around her.
Maria Kirykou swimming underwater in a streamlined position with sunlit reflections across her body and the pool walls.
Project ID​​​​​​​
Title: Arena "Vitalife" Swimwear Line Campaign
Series: Deep Blue
Artistic orientation: underwater fashion, underwater modeling, underwater portrait, fine art
Shooting Location: Greece
Year: 202​​​​​​​​​​​5

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